Welcome to
the Better Brands Alliance

Where integrity comes first

The Better Brands Alliance is privately owned and operated by Novation Ventures, LLC. The company was founded 15 years ago and has been dedicated to integrity in business since day one. As a result, we're not the biggest player in the industry, just the best. Everything we do is held to a higher standard, even if that takes us more time or costs us more money. It's just that important to us. You'll find evidence of that in each of our employees. When people come to work for us they never leave because they quickly learn that we are a special company. It is with great pride that we abide by a set of core beliefs.

Our Core Beliefs

  • Always do the right thing
  • Give people the respect they deserve
  • Honesty is the only way to do things
  • Integrity is what you do when no one is watching
  • Helping people is noble work

Our Brands

Click any of the logos to learn more.

Five Reasons

Over these many years, we've seen some practices in the industry that are both shocking and unfair. People are often misled or mistreated, all in the name of quick profit. That's never been how we approach things and it never will be. As we've grown over time, we've seen the need to expand our offering to fit an ever-changing mix of customer types.

So, let's start at the very beginning. The Better Brands Alliance was created for 5 very specific reasons: