The Better Brands Alliance is privately owned and operated by Novation Ventures, LLC. The company was founded 15 years ago and has been dedicated to integrity in business since day one. As a result, we're not the biggest player in the industry, just the best. Everything we do is held to a higher standard, even if that takes us more time or costs us more money. It's just that important to us. You'll find evidence of that in each of our employees. When people come to work for us they never leave because they quickly learn that we are a special company. It is with great pride that we abide by a set of core beliefs.
Over these many years, we've seen some practices in the industry that are both shocking and unfair. People are often misled or mistreated, all in the name of quick profit. That's never been how we approach things and it never will be. As we've grown over time, we've seen the need to expand our offering to fit an ever-changing mix of customer types.
So, let's start at the very beginning. The Better Brands Alliance was created for 5 very specific reasons:
There are unscrupulous competitors in the structured settlement business who operate under multiple brand names but would never tell customers of this. They do so to make people feel like they are getting competitive bids, when in reality they are dealing with the same company. So let's be very clear: One company, Novation Ventures, LLC, owns each brand in the Better Brands Alliance. We want people to know about our multiple brands because each of them has a specialty and specific benefits. And we will never use one of our brands to falsely "compete" with another; that's just not how we do business.
Deciding to sell some or all of your structured settlement or annuity payments is not a simple decision. Most people who need lump sum cash from their payments have encountered tough circumstances that require such a move. We'll never take advantage of that with high-pressure tactics. Instead we'll listen very carefully to your situation and suggest several solutions so that you can feel confident that you're getting the best deal possible. And because we're in it for the long run with our customers, we're always there for you when the need arises again. More than half of our customers do more than one transaction with us because they've found a partner they can trust when life throws curve balls.
Exchanging payments for cash is a decision not to be taken lightly. We've created multiple brands in order to help make the decision a little easier. Each of our brands has a specialty and related benefits. Of course, all of the funding executives behind our brands are experts in their own right, but our experience tells us that some people like a little something more, often that means an even deeper understanding of an individual situation. So we built brands based on our deep customer and industry knowledge exclusively for your benefit.
So many customers come back to us over and over because they've had a superior experience with us and also because they know we're always working to provide the newest and most innovation solutions available. We have the best success rate in the business, by far. We got there because we're very good at what we do. But also because we know that things change everyday and if we don't stay on top of those changes, well, we don't stay on top. So when you deal with us, you can rest assured that you are getting not only the best in the business, but also the most up-to-the moment advice and counsel available in the industry.
Sadly, there are many shady players in this business. We know how many lies and false promises get made and it makes us both angry and sad. We're real people with real lives and real families just like you. We want to treat you the very same we'd want to be treated. We're a family-type company who prides itself on taking this beyond just business; it's personal, sometimes very personal. The circumstances are often too critical for us to treat this like it's just a business transaction. The cash we help raise is often life changing. How can that not be treated with the utmost professionalism and humanity? We just couldn't do business any other way. And to make sure this never changes, we're the only player in the business to hold every employee to the highest possible standards and require compliance training on a quarterly basis. That's just how we roll.